About WISEcode: Mission and Team

WISEcode's mission is simple: bring clarity to packaged foods. This article explains what that means in practice and who is behind the platform.

The problem we are solving

About 70 percent of what fills American grocery shelves has been classified as ultra-processed. Until now, there has been no ingredient-level standard capable of distinguishing products that require urgent reformulation from those that do not. Consumers, brands, and regulators have all been working with blunt tools.

What WISEcode provides

WISEcode fills that gap. The platform gives consumers, brands, and regulators consistent, science-backed answers about what is actually in our food. It does this through ingredient-level classification powered by a proprietary data layer called NFP+™.

Who builds it

WISEcode is built by nutrition scientists and AI engineers. The science team brings decades of experience in nutrition science and the food industry.

Who relies on the data

Researchers at the National Cancer Institute, USDA, and universities in the US and Canada rely on WISEcode's data to study links between food processing and health outcomes.

What we offer today

• Non-UPF Verified™ Program for food and beverage brands that want to demonstrate non-ultra-processed status with the Non-UPF Shield™.
• WISEcode UPF Detector™ App for consumers who want a clear answer in seconds when they shop.

Learn more

Visit wisecode.ai for the full company overview, the WISEcode Standard, and current product details.

Want to talk to us?

Whether you're a brand exploring verification or a shopper with a question about the app, submit a request and we'll route it to the right team.