Matt Stramel

This guide is designed for food manufacturers and product developers looking to improve their WISEcode score. The Standard is intended to serve as a roadmap for the food industry to reformulate the...

This glossary provides clear definitions for the technical terminology used within the WISEcode scoring framework, to ensure consistency for staff and informed transparency for consumers.Ingredient...

About this guideThis article answers the questions consumers most often ask about the WISEcode Standard — how it differs from earlier classification systems, what its scores actually mean, what's i...

Understanding the Five Processing LevelsEvery food product analyzed by the WISEcode Standard is assigned a single Wc-UPF score and placed into one of five processing tiers. The tiers translate that...

OverviewThe WISEcode Standard is a precision tool designed to help consumers distinguish between processed foods that are safe and products engineered to be addictive or harmful. While roughly 80% ...

On October 27, 2026, every existing WISEcode Intelligence account moved to WISEcode AI. The move happens automatically the next time you sign in — there is nothing to configure, export, or re-impor...

In WISEcode Intelligence, your first task was to claim the products WISEcode had discovered for your brand. In WISEcode AI the claim step is retired. If a product has a name and an ingredient list,...

The redesigned Portfolio in WISEcode AI is organized around three questions. Each one is the header of a filterable lens, and together they tell you everything you need to know about your products ...

In WISEcode AI, adding or editing a product is one conversation. The separate Add Food and Edit Food tools and the separate ingredient verification step from WISEcode Intelligence are gone. Chat gu...

In WISEcode AI, your Portfolio is no longer live by default. Every product lives first in your brand’s private workspace, and nothing reaches shoppers until you Publish it. This article explains th...