Matt Stramel

This guide is designed for food manufacturers and product developers looking to improve their WISEcode score. The Standard is intended to serve as a roadmap for the food industry to reformulate the...

This glossary provides clear definitions for the technical terminology used within the WISEcode scoring framework, to ensure consistency for staff and informed transparency for consumers.Ingredient...

About this guideThis article answers the questions consumers most often ask about the WISEcode Standard — how it differs from earlier classification systems, what its scores actually mean, what's i...

Understanding the Five Processing LevelsEvery food product analyzed by the WISEcode Standard is assigned a single Wc-UPF score and placed into one of five processing tiers. The tiers translate that...

OverviewThe WISEcode Standard is a precision tool designed to help consumers distinguish between processed foods that are safe and products engineered to be addictive or harmful. While roughly 80% ...

Studio is the reports library that sits on top of your Portfolio. While Portfolio is where you claim and control your products, Studio is where every product gets the deep food-intelligence reporti...

Your first task in WISEcode Intelligence is to claim the products WISEcode has discovered for your brand. This article explains what claiming means, why it matters, and how to do it. The three port...

The WISEscore is the cornerstone of WISEcode Intelligence — a single 0–100 number that captures how a product (or your full portfolio) performs across nutrition, ingredient quality, and health outc...

The data ingestion chat is the conversational interface inside Portfolio that lets you add, correct, and confirm your product data — without filling out forms. This article explains when to use it ...

The Product GRAS Report classifies every ingredient in a single product against the FDA's Generally Recognized As Safe framework — and flags anything that's Unsafe or Unclear with a plain-language ...