The Non-UPF Verified Shield: Usage Guidelines for Packaging and Retail

Once a product earns Non-UPF Verified™ status, brands gain access to the WISEcode Non-UPF Shield™ and a full marketing toolkit. This article summarizes where and how the shield can be used.

Where the Shield can appear

• On product packaging
• On retail listings (online and in-store)
• In approved marketing assets across digital, print, and social channels

What's in the brand toolkit

Verified brands receive a comprehensive marketing toolkit that includes:

• Print materials
• Digital marketing assets
• Social media assets
• Email templates
• Videos
• Additional supporting materials

Comprehensive nutrition panel analysis

In addition to shield usage, verified brands receive a comprehensive nutrition panel analysis with recommendations for any non-verified products in their portfolio. This helps inform reformulation priorities.

Maintaining your verification

The Non-UPF Shield reflects an ingredient-level evaluation of the product as submitted. Reformulations that change ingredients should be re-evaluated to ensure the shield continues to apply. Contact your WISEcode advisor when planning a formula change.

Need help?

For toolkit access, asset specifications, or shield usage questions, submit a request and a member of the WISEcode team will get back to you.