The Non-UPF Verified Shield: Usage Guidelines for Packaging and Retail

Once a product earns Non-UPF Verified™ status, brands gain access to the WISEcode Non-UPF Shield™ and a full marketing toolkit. This article summarizes where and how the shield can be used.

Where the Shield can appear

• On product packaging
• On retail listings (online and in-store)
• In approved marketing assets across digital, print, and social channels

What's in the brand toolkit

Verified brands receive a comprehensive marketing toolkit that includes:

• Print materials
• Digital marketing assets
• Social media assets
• Email templates
• Videos
• Additional supporting materials

In WISEcode AI, download your Shield files, certificate and templates from the Marketing Assets button at the top of Portfolio.

Comprehensive nutrition panel analysis

In addition to shield usage, verified brands receive a comprehensive nutrition panel analysis with recommendations for any non-verified products in their portfolio. This helps inform reformulation priorities.

Maintaining your verification

The Non-UPF Shield reflects an ingredient-level evaluation of the product as submitted. Reformulations that change ingredients should be re-evaluated to ensure the shield continues to apply. In WISEcode AI, update the ingredient list through chat and publish the edits; the product is re-evaluated automatically and shows as Ready to verify again if it still qualifies.

Need help?

For toolkit access, asset specifications, or shield usage questions, submit a request and a member of the WISEcode team will get back to you.