What Is the Non-UPF Verified™ Program?

The Non-UPF Verified™ Program is WISEcode's certification program for packaged-food brands that want to give consumers a clear, science-backed signal that their products are not ultra-processed.

Who it's for

The program is designed for food and beverage manufacturers whose products meet WISEcode's ingredient-level standard for non-ultra-processed status. It is especially valuable for brands that want to differentiate on transparency, processing level, and ingredient quality.

What products earn

Products that pass WISEcode's classification earn the WISEcode Non-UPF Shield™, a clear trust signal that can appear on packaging and on retail listings.

Why it matters

Consumers want to understand what's in packaged food, but clear classification has been hard to find. WISEcode provides the standard they're looking for and the verification your products deserve. Food clarity is becoming a purchase driver, and the Non-UPF Shield helps your products lead.

How classification works

WISEcode's classification engine evaluates approximately 15,000 data points per product at the ingredient level to determine ultra-processed status. The methodology is grounded in three pillars: a weighted processing score, red flag ingredients, and a sugar penalty.

Next step

Interested in the program? Submit a request and a WISEcode advisor will reach out to start the verification journey.