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Reformulating Through Chat: From a Score to a Better Formulation

Matt Stramel
Updated

WISEcode AI turns the reformulation methodology in the Reformulation Guidance section into a conversation. Tell chat the goal — NON-UPF, a retailer’s ingredient standard, a cleaner label — and it shows which ingredients stand in the way, what swapping them would do to the score, and takes you through updating and republishing the product.

Start from the product

  1. Ask chat to audit the product: “Why isn’t UPC 0123456789 eligible for NON-UPF?” — or open the Product Insights dashboard (“Audit a product”) and pick it.
  2. Chat explains the score: the processing weight of each ingredient, the sugar penalty, and any Unique Ingredient of Concern, in the order that matters most.
  3. Ask what would move it: “What is the single change that gets this to Moderate?”

Explore swaps against a goal

Name the goal and chat proposes swaps that fit it:

  • “Get this product to NON-UPF.” — removes any UIC first, then sugar, then Level 3 ingredients, following the sequence in Common Reasons Products Fail Verification.
  • “Make this compliant with [retailer]’s banned-ingredient list.”
  • “Simulate replacing modified starch with native starch.” — the Simulate an ingredient swap chip does the same from the dashboard.
  • “Score this recipe before launch: …” — paste a draft ingredient list and nutrition panel to score a product that does not exist yet.

Chat models both sides of a change — for example that replacing sugar with a non-nutritive sweetener removes the sugar penalty but adds a Level 3 ingredient — so you see the net effect before committing.

Apply the change and republish

  1. Tell chat to update the product with the new ingredient list. It verifies the new ingredients inline.
  2. The product is rescored immediately in your private workspace; dashboards reflect it at once.
  3. If the product is live, choose Publish edits when the new formulation is on shelf, or Keep saved only until it is.
  4. If the published product now meets the Non-UPF standard, it shows as Ready to verify. A product that already held a Shield needs verification again for the new formulation.

Across your whole line

Open the Portfolio UPF Report dashboard for the ingredient drivers across your portfolio, then ask chat: “If I replace [ingredient] everywhere, which products change tier?” One ingredient appearing in twenty products is the highest-leverage change you can make.

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