Matt Stramel

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Non-UPF Verification is WISEcode's third-party certification program for food and beverage brands whose products meet the WISEcode Standard for non-ultra-processed status. Verified products earn th...

The WISEcode app turns your phone into a point-of-decision food advisor. With one scan, you can see exactly how a product measures against the WISEcode Standard — its processing level, its score, i...

Every product scanned in the WISEcode app receives a single, comparable score from 0 (the cleanest, most minimally processed foods) up through 16+ (the most aggressively ultra-processed). The score...

The WISEcode app is most useful at the moment of decision — standing in front of a shelf with two or three options in hand. This guide walks through how to use the app aisle by aisle, how to compar...

This guide is designed for food manufacturers and product developers looking to improve their WISEcode score. The Standard is intended to serve as a roadmap for the food industry to reformulate the...

This glossary provides clear definitions for the technical terminology used within the WISEcode scoring framework, to ensure consistency for staff and informed transparency for consumers.Ingredient...

About this guideThis article answers the questions consumers most often ask about the WISEcode Standard — how it differs from earlier classification systems, what its scores actually mean, what's i...

Understanding the Five Processing LevelsEvery food product analyzed by the WISEcode Standard is assigned a single Wc-UPF score and placed into one of five processing tiers. The tiers translate that...

OverviewThe WISEcode Standard is a precision tool designed to help consumers distinguish between processed foods that are safe and products engineered to be addictive or harmful. While roughly 80% ...