Matt Stramel

WISEcode’s UPF reports tell you whether a product (or your full portfolio) classifies as ultra-processed — and exactly which ingredients drive the result. This article walks through how to read bot...

The Product Insights Report is the deepest per-product view in Studio. It shows the 0–100 WISEscore for one product alongside the full 15-metric breakdown across the three pillars (Nutrient Quality...

Access note: The Ingredient Quality Report is a Studio (Beta) report and requires separate approval. Studio Beta access alone doesn’t unlock it — approval is granted per brand. If you’d like acces...

Studio reports are designed to open and export. This article walks through the workflow mechanics — how to generate a PDF you can share, and which audiences are appropriate for which reports. Expor...

Once products are claimed and validated in Portfolio, the next step is to earn the Non-UPF Verified Shield — a market-facing signal that proves your product meets the WISEcode Non-UPF standard. Thi...

The Portfolio GRAS Report is the rollup view of GRAS classification across your entire claimed catalog. While the Product GRAS Report tells you about one product, the Portfolio GRAS Report tells yo...

The Brand-vs-Brand UPF Comparison lets you benchmark your portfolio’s UPF profile against another brand’s — head-to-head, with the same WISEcode methodology applied to both. This article explains h...

When you add or edit a product in Portfolio, WISEcode matches each ingredient on your label against its canonical ingredient database. Some matches are confident enough that they’re handled automat...

The Portfolio Insights Report is the rollup view of WISEscore performance across your entire claimed catalog. While the Product Insights Report tells you how one product is doing, the Portfolio Ins...

The Brand-vs-Brand GRAS Comparison lets you benchmark your portfolio's ingredient-safety profile against another brand's — head-to-head, with the same WISEcode GRAS classification methodology appli...